PacBio Brand Launch
Launch Video
PacBio needed a video that succinctly communicated their new brand and vision to their audience. We used quick edits and careful composition to put the concept of the O in their logo being interchanged with various objects.
AR Web Application
To bring the brand to life in and interactive way we created an augmented reality web application that allowed users to view fun logo variations in real-time directly in their phone browser without having to download an app.
Our Role: Creative Director, Producer, Video Editing, Animation, Web Development
Partner Agency: LINUS